Can Google alter mobile advertising?
Campaign
16/11/2007
"Google recognises the huge revenue potential of 'the first screen' (so called, because there are infinitely more mobiles than there are PCs or TVs - 2.5 billion globally, compared with only 1.5 billion TVs and 820 million PCs).
However, only one in four people have access to the internet via their mobile in the UK, and while Google can claim to own just over half of all mobile searches, the total UK market is still less than ten million mobile internet subscribers.
Until mobile internet access is free and unlimited in the UK, Google's mobile ad revenue will be limited."
Amanda Davie, Head of Search
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