News
i-level seeds Specsavers parody of Barclaycard ad
Specsavers has parodied the new Barclaycard waterslide campaign by BBH with a new YouTube viral which will be seeded by email by digital agency i-level. In the Specsavers version of the ad, rather than gracefully gliding home down the flume, a man finds himself hurtling down a builders' waste chute.
i-level wins Bayer digital media
LONDON - Pharmaceutical group Bayer Consumer Care has appointed digital specialist i-level to handle digital media planning and buying for its portfolio of brands, including Berocca, Canesten and Rennie.
i-level wins Sony search contract
LONDON - Digital agency i-level has won the account to handle search marketing for Sony Style, Sony's online store, in a deal thought to be worth £1m.