Beck's Live Studio

Print

Campaign

03/10/2008

Beck’s extending its overarching brand proposition of music and art by streaming original tracks mixed by members of the public at www.becks.co.uk. Called Live Studio, the site was set up in July and includes a bespoke music mixer, created by Dare, that includes samples from musicians such as Moby, Sonn J, Midnight Juggernauts and Does it Offend You, Yeah! Members of the public were asked to mix their own tracks and more than 80 submissions were judged by a panel of luminaries, including Manchester legends Peter Saville and John Squire, which are now available to listen to on the site.

Credits

Project

Live studio

Client

Nicola Gates, Senior Brand Manager, Beck’s

Brief

Extend the Beck’s overarching proposition of art and music into the digital realm, engaging target audience over a period of time.

Media Agency

i-level

Media Planner

Andrew Pascoe

Creative Agency

Dare

Writer

Emma Lawson

Art Director

Eduardo De Felipe

Planner

Nick Emmel

 

becksslivestudio