Media Forum: Is Twitter right to reject ads?

Print

Campaign

29/05/2009

Should the site explore other revenue streams first, Alasdair Reid asks.

YES - Alex Miller, head, Jam

"Twitter can learn from the mistakes that other people have made in the social media space. I don't think it would be an effective environment for advertisers. It's right that Twitter explores other revenue sources, such as selling its analytics."

YES - Pete Robins, co-founder, Agenda21

"Ads might drive some users away. And on our side of the fence, we also sometimes struggle to see a reason why advertisers should be there. I'm not sure it's entirely relevant for some companies."

YES - Damian Blackden, president, digital, OMG EMEA

"Anyone who wants to advertise, in the sense of just placing messages around the edges, is missing the point. Opportunities on Twitter are about brands becoming active participants and building a dialogue with people."

MAYBE - Kevin Murphy, managing director, Zed Media

"Google said that Twitter has shown Google that it could improve in terms of real-time reporting. Many think a search and/or content network approach could be the way Twitter develops; for example, including paid for-listings with search or a cost-per-click approach."

Read the full article at Campaign.

campaignlogo

alex-miller