Twitter FAIL! The 8 worst brands on the world's hottest microblog
Revolution
08/05/2009
The sound of marketers excitedly scrawling the word 'Twitter' on whiteboards and flipcharts up and down the UK is now almost deafening. But, while some have succeeded, others offer a step-by-step guide of what not to do.
Clearly, there is huge potential for advertisers wishing to engage with consumers via Twitter provided, that is, they don't completely forget their brand values. To help you avoid becoming an embarrassing uncle Revolution commissioned i-level's social media unit, Jam, to track down Twitter's biggest offenders.
To see the list of brands failing on Twitter please visit Revolution.
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