Paid Search

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i-level does not view Paid Search or PPC (pay per click) purely as a sales channel. We also see it as a means of stimulating brand awareness in the digital space. Search also captures consumer demand generated by other media, PR, word of mouth, seasonality and even the weather!

Responding to external factors is as important as managing the campaign itself. Managing Affiliates’ activities in Paid Search, for instance, is something that we do as part of our integrated offering. i-level's Search Planners analyse media performance data and overlay other media schedules to plan complimentary coverage and messaging, countering competitor offers and taking advantage of the ‘swell’ that competitor advertising creates.

We were one of the first buyers of PPC (pay per click) in the UK and are one of the top five UK agencies in terms of PPC billings. i-level’s Search Planners plan PPC on a cyclical basis, in line with other digital channels. Spend caps are monitored on a daily basis to ensure maximum volume and efficiency. Daily budget, trademark infringement and affiliate monitoring are overlaid by other frequent campaign optimisation (bids, keywords, copy and landing pages). SEO skills and techniques are also shared across the Paid Search experts.

Our integrated campaign management and trading approach means that we are prepared for the future integration of Display and Search media sales and ad delivery technology, currently led by Yahoo!, Google and Microsoft. When this convergence happens, we will be able to leverage our overall agency billings and our expertise and heritage in both marketing channels, to deliver even more value for our clients.

 

Paid search

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Ali Teeman
for new business enquiries

Lorette Nettar
for press comment

 






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