Social media - Jam

Social media encompasses far more than the popular social networking sites - MySpace, Bebo and Facebook. It represents an explosion of consumer power which has occurred in digital space, allowing people to have a voice, express themselves and connect with millions of others. Blog-posts, photo-uploads, forum-posts, chat-room conversations and user-generated reviews are just some examples of the millions of conversations and exchanges expressed on thousands of websites.

Over 25 million people a month network socially on the web. That's over half the UK population. These websites and conversations carry the weight of millions of personal recommendations, opinions and grievances. All these conversations present a huge opportunity for brands to understand and get closer to their customers. i-level's social media unit, Jam, can help you join in. Jam offers a range of services including audience insight through buzz research and social media communication strategies and activation.


 

Read Jam's monthly column here mediaweeklog