Search marketing

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Whether via their mobile phone or their PC, consumers are actively searching within the digital space. Search is no longer simply a direct response channel. It is an important consumer behaviour. Understanding how, why and where people search within the digital space is critical to developing effective online communications strategies.

Consumers trust their search results and are looking to be influenced and guided in their decision-making process. No longer undersold as simply a direct response channel, Search marketing is a fundamental component of the marcoms mix. Paid Search accounts for 57% of the UK’s online ad spend (£1.3bn in the first half of 2007), according to Media Week. Forrester predicts that Search investment in Europe will exceed €8.1 billion by 2012, as advertisers continue to favour performance-based media buying.

i-level’s approach to Search marketing is far more than simply buying a list of keywords or measuring the click click ROI. Our role is to help our clients understand and interpret Search behaviour and develop effective strategies. We make use of all tools, techniques, and technologies available to future-proof and test new opportunities and to continually optimise clients’ Search campaigns delivering the best possible results.

And all of this in an integrated context. Just as Search is the primary consumer touch point of the digital consumer journey, i-level’s Search offering sits at the heart of the agency’s digital communications services.

"Search is an essential part of our integrated communications and i-level apply real rigour to deliver incremental results through this channel. Whether it be PPC, SEO, social media or PR optmiisation, i-level Search are real experts in their field and we know we can trust them to grow our business."
David Elms, Chief Executive, IFA Promotion

 

 

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Ali Teeman
for new business enquiries
Lorette Nettar
for press comment

 





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