Search Planner

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Purpose

This role is at the forefront of delivering i-level’s paid-Search services to clients and is the public face of i-level to our search engine and media owner partners.

Reporting to: Search Account Manager

Principle tasks & responsibilities

  • Taking campaign briefs from clients and pro-actively building the Search strategy with them
  • Investigating consumer targeting and product attributes, predominantly using keyword analysis
  • Producing Paid Search strategy, in conjunction with the Search Account Manager, Head of Search and/or relevant Account Director/Manager
  • Preparation of Search media timing plans
  • Presentation of media plans, keyword and copy strategy
  • Developing and maintaining long-term relationships with search engines and other relevant media owners, agencies, clients and technology partners
  • Ensuring that appropriate tracking/tagging is in place for each piece of activity
  • Set-up of auto-bid management technology and ongoing campaign management and optimisation
  • Ensuring that an accurate record is kept of all client and media owner conversations
  • Ensuring that all bookings are accurately reflected in the i-level Campaign Management System
  • Ensuring that the Campaign Management Process is adhered to at all stages of the campaign
  • Ongoing monitoring of campaign performance and collation and ongoing analysis of results
  • Optimisation and management of campaigns
  • Responding to changes in the Search environment and recommending relevant adjustments to the campaign to the Account Manager or the client, if appropriate
  • Budget management , ensuring campaigns are online at all times and delivering
  • Monitoring campaign budgets by checking that Trainee Search Planners are carrying out the relevant checks and also that sufficient budgets have been requested from the client to meet the campaign objectives
  • Preparation and communication of campaign reports to clients
  • Delegation up and down within the Search division, to ensure that accounts are optimally resourced
  • Mentoring and training of trainee search planners on a daily basis to ensure they are able to carry out the basic tasks required of them and they are kept fully up to speed of actions required and deadlines.
  • Represent search in all internal status meetings and ensure effective working relationships with other areas of the business – format, affiliates, finance and trafficking
  • Investigation, evaluation and testing of new search opportunities
  • Keeping an accurate, weekly record of hours spent on each client via their electronic timesheet
  • Completion of their personal IPA Continuous Professional Development log

Skills & Abilities

Practitioner

  • A high level of market awareness, including important trends and identification of new and existing digital Search opportunities
  • Ability to identify clients’ needs and objectives and prepare the most appropriate creative and innovative digital media solutions
  • Ability to work with channel managers and editorial staff to facilitate successful and fully integrated deals
  • Good client-facing skills such as communication skills, relationship-building and presentation skills

Background

  • Approximately a year working in Search marketing or broader digital media
  • Experience of day-to-day PPC campaign management and reporting
  • Experience of working with traffic and technology systems
  • Experience of interpreting search engine keyword data
  • Experience of planning and buying across a range of clients
  • Experience of handling client relationships
  • Basic understanding of other media and how digital works with them
  • Basic understanding of media, creative, strategic and other agency roles and structures

Qualifications

  • Educated to degree or equivalent level (experience and/or ability are the most important attributes)
  • High degree of numeracy
  • Excellent written and verbal communication skills
  • Presentable and personable
  • Knowledge of general office software - Word, Excel, PowerPoint