Banking and Finance
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Smile sponsors Capital Radio podcasts
Finding something even more innovative for Smile to get involved in was difficult. Part of the Co-operative Financial Services group, they had already sponsored the national comedy awards, advertised on bananas and boxer shorts and even knitted jumpers for penguins. We needed to create something that was both current and creative which reflected Smile’s ethos and approach to banking.
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How geo-targeting helped IFA
IFA Promotion promotes the benefits of independent financial advice to UK consumers and businesses. We used geo-targeting through our paid search strategy to make sure IFA was visible for every relevant geographical search made. Our natural search strategy also employed geo-targeting to ensure that once IFA members were indexed, users of Google maps found them easily.