Behavioural targeting
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The Royal Marine Commando Extreme Sports Challenge - recruiting the best
i-level joined forces with the Royal Marines and the Extreme Sports channel to show the Marines in a different light.
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Sky adds 3.7 million pounds at no extra media cost
Reaching 98% of the online population every month, Sky had already done everything possible to hone, optimise and improve their media effectiveness. To get a significant improvement needed a radical, creative approach...