Orange Business Workplace Revolution

The challenge

Orange wanted to increase their presence in the business marketplace as a provider of services to both the SME and corporate market.

Our strategy: Develop a hub on Times Online

A “straight-talking” approach was adopted, focusing on the benefits of mobile communications from a human perspective. We partnered with Times Online which has a market-reach of one million business people and tasked them with creating a business content hub. This included a virtual platform which enabled professionals to debate key themes. White papers and case studies were uploaded demonstrating the expertise Orange has as a provider of business solutions. Online seminars were held and an interactive management quiz was also included.

Results: The Times' most successful partnership

Over the course of the nine-month campaign, 66,000 unique users visited the Orange-branded “Workplace Revolution” microsite, making it one of the Times’ most successful partnerships ever. The campaign helped Orange stand out in the business telecommunications marketplace by encouraging decision makers to engage with the Orange brand in a business environment. Orange delivered a significant uplift in purchase consideration.

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