Search marketing

NHS Direct1

NHS Direct: Callers make the switch

We helped NHS Direct reduce dependence on their phone centre and boost traffic to their website by increasing visibility in the digital space.

geo-targeting1

How geo-targeting helped IFA

IFA Promotion promotes the benefits of independent financial advice to UK consumers and businesses. We used geo-targeting through our paid search strategy to make sure IFA was visible for every relevant geographical search made. Our natural search strategy also employed geo-targeting to ensure that once IFA members were indexed, users of Google maps found them easily.