Social media
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The Royal Marine Commando Extreme Sports Challenge - recruiting the best
i-level joined forces with the Royal Marines and the Extreme Sports channel to show the Marines in a different light.
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AA drives both ways up the digital highway
We helped the AA engage in a dialogue with users of Yahoo! Answers, a social network where drivers could talk to each other and know they'd always find the best answers. Over a million people participated. The "AA" as a keyword search term on the Yahoo! engine moved up six places in terms of popularity within weeks of the launch.
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The Royal Navy
To boost recruitment to the Royal Navy, we got Brendan Spoors, star of the TV ad campaign, to meet potential recruits on Bebo.
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Relaunching the Sun - turning flirters into worshippers
The Sun was already an innovator in the online space. They were the first online newspaper to feature homepage video content and the first news site to offer a short code MMS system, letting users text in stories and pictures. We were tasked with driving more users to The Sun and specifically to increase the stickiness of their readers. The aim was to get visitors to come back again and again of their own accord.
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Flixster draws crowds to Orange BAFTAs
We helped Orange attract younger users to the BAFTAs through Flixter and Facebook. This drove 10% of the total traffic to the Orange BAFTA Film Awards microsite.
FRANK
In less than a year, 340,000 teenage have had their questions about drugs answered by the FRANK Bot on MSN.
Bloggers' views on blades powers Gillette
Gillette had just launched the first ever six blade razor (five on the front; one on the back) – a big leap forward in shaving technology. We knew that journalists would be going online to find out more about the product. But since nobody had tried it yet, reviews on the internet were mainly sceptical and humorous with lots of funny images and spoof articles.