Social media
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AA drives both ways up the digital highway
We helped the AA engage in a dialogue with users of Yahoo! Answers, a social network where drivers could talk to each other and know they'd always find the best answers. Over a million people participated. The "AA" as a keyword search term on the Yahoo! engine moved up six places in terms of popularity within weeks of the launch.
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Only a sailor can recruit a sailor
To boost recruitment to the Royal Navy, we got Brendan Spoors, a Flight Lieutenant and star of the TV ad campaign, to meet potential recruits on Bebo, a social networking site.
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Flixster draws crowds to Orange BAFTAs
We helped Orange attract younger users to the BAFTAs through Flixter and Facebook. This drove 10% of the total traffic to the Orange BAFTA Film Awards microsite.
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32 million drug-related questions and answers on MSN Messenger
Talking to teenagers in a familiar environment has worked. In less than a year, 340,000 people have had their questions about drugs answered by the FRANK Bot on MSN.
Bloggers' views on blades powers Gillette
Gillette had just launched the first ever six blade razor (five on the front; one on the back) – a big leap forward in shaving technology. We knew that journalists would be going online to find out more about the product. But since nobody had tried it yet, reviews on the internet were mainly sceptical and humorous with lots of funny images and spoof articles.