Affiliate marketing

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Affiliate marketing rewards actual results only and offers assured return on investment. Advertisers only pay the affiliate sites commission when a target is reached. These could have been set in terms of sales, leads or traffic to a website. As such, it is a scalable, sustainable solution that works over the long or short term. Affiliate networks provide advertisers with the tools and technology to track traffic as well as handle affiliate payment and reporting.

At i-level we offer a specialised, in-house affiliate marketing service delivered by dedicated managers. We work with six broadly differentiated categories of affiliates to drive traffic to advertisers' sites. These are:

  • Paid Search affiliates who work through Adwords, MSN, Yahoo! and other niche channels
  • Content-driven affiliates who attract traffic through editorial, blogs, RSS, product feeds and syndication
  • Reward and loyalty affiliates with large numbers of loyal users
  • Email-marketing affiliates with large opt-in databases
  • SEO/organically-optimised affiliates with broad or niche content
  • Technology-driven affiliates who create widgets to tap into social communities
  • Social media affiliates with user-generated content, reviews, blogs, niche communities and networks of friends or individuals

i-level formulates strategies across each of these areas to deliver the best results for our clients. We also provide access to high value affiliates in the UK and internationally. Our approach is flexible and we can offer full management, development and reporting or alternatively provide clear strategic advice for single programmes.

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Ali Teeman
for new business enquiries
Lorette Nettar
for press comment

 






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