Affiliate marketing

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A4U AwardAffiliate marketing is a rapidly growing customer acquisition channel ensuring return on investment for the merchant.  The UK market for affiliate marketing grew an estimated 45% in 2007 with sales generated through the channel worth in excess of £3billion, making it a route to market that no merchant with a transactional website can ignore.

Merchants recruit a network of affiliates, who operate as an online sales force driving traffic to the merchant website, with the affiliates being paid only when a predetermined action is achieved. This action can be a sale, a lead or simply traffic to the website. This way the merchant is in control of the results that they wish to achieve and can set the rates to reward affiliates accordingly.

At i-level we place affiliate marketing at the heart of your digital strategy. With a dedicated affiliate team offering a bespoke service, i-level are uniquely positioned to ensure that all merchants receive maximum value and return on investment from their affiliate campaign.

The affiliate team at i-level will optimise an affiliate campaign by:

  • Suggesting the right network partners to work with to increase exposure amongst affiliates
  • Recruit new affiliate partners to the campaign
  • Analyse the best way of increasing activity amongst the existing affiliates
  • Put forward continuous suggestions about how conversion can be increased
  • Integrate affiliate marketing with the rest of the digital strategy – value is our key driver rather than volume
  • Formulate a long term strategy to continuously deliver incremental growth through the affiliate channel

i-level believe that there is no “one size fits all” approach to affiliate marketing and each client deserves the bespoke campaign management that we provide. We are able to manage campaigns both UK centric and internationally and our approach is flexible, allowing full management or clear strategic advice on single campaigns.

Read recent reports on Affiliate marketing

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Contact Us

Hugh McCallion for new business enquiries on +44 (0) 207 399 7183

i-level PR Team for press comment on +44 (0) 207 386 1573

 






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