Customer acquisition

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We are frequently asked questions such as “What is the optimal mix of spend between Display, Search and Affiliates?” or “How can I plan media that reflects the customer journey through digital?” i-level data have developed specific approaches that allow us to respond to such questions with data-driven solutions that can fit easily into the media planning process.

Our approach for optimising the spend between channels allows us to set the mix that will drive the lowest cost per acquisition (CPA) for any given overall spend level, or customer volume target. By doing this, we can set a target CPA for any given spend level and mix, and benchmark campaign success against this.

i-level has developed a proprietary approach for optimising investment in digital media, based on the customer journey between and within each channel. This is an evolution of the conventional approach, which gives all the credit for a sale to the “last click”. The benefit of our approach is that it identifies the contribution that events make higher up the customer journey (i.e. during the research phase), and allows us to make informed decisions on the value of all events over the entire journey. This allows us to invest with confidence in display inventory, affiliates and/or specific search terms that are proven to deliver, either as research events, influencers, or conversion events.





Customer acquisition

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Ali Teeman
for new business enquiries
Lorette Nettar
for press comment