Offline to online integration

Print

Not all online sales are a result of online advertising.
There, we said it.

Whilst many brands have experienced rapid growth in the proportion of sales coming through the online channel, external factors such as offline media, PR, seasonality and competitor activity are still be important drivers of online sales. The question is: what effect is each of these channels having?

Experienced and highly-qualified analysts at i-level data have developed sophisticated regression-based modeling techniques to identify the role of offline media on driving online sales, allowing our clients to forecast the overall impact of all their media channels

mixer

Contact Us

Ali Teeman
for new business enquiries
Lorette Nettar
for press comment