IPTV

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As broadband penetration improves both nationally and globally, the internet is increasingly being used as an entertainment channel. Combine this with declining TV viewing and the rise of media-on-demand, and IPTV or online video becomes a powerful tool within the marketing mix.

More than 40% of UK broadband users have watched previews or full episodes of TV shows online. More than two-thirds of under-25s watch selected TV shows online. This is set to increase as the full impact of BBC’s iPlayer hits.

However, IPTV encompasses much more than TV programming on the internet. It includes the six million homemade videos on YouTube, made-for-web TV shows and even how-to guides on VideoJug. In all its varied manifestations, it cannot be ignored as an important channel within a brand's digital communication strategy.

i-level can help determine what role online video plays within your target audience’s current digital activities and how best to communicate with them. Sponsoring online shows, running pre-roll advertising or creating your own video content are just some of the options.

IPTV

 

 

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