IPTV

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As broadband penetration improves both nationally and globally, the internet is increasingly being used as an entertainment channel. Combine this with declining TV viewing and the rise of media-on-demand, and IPTV or online video becomes a powerful tool within the marketing mix.

More than 40% of UK broadband users have watched previews or full episodes of TV shows online. More than two-thirds of under-25s watch selected TV shows online. This is set to increase as the full impact of BBC’s iPlayer hits. Other developments later this year such as Project Kangaroo, the three-way joint venture between BBC Worldwide, ITV and Channel 4, will also have a significant impact on IPTV growth and demand.

However, IPTV encompasses much more than TV programming on the internet. It includes the six million homemade videos on YouTube, made-for-web TV shows and even how-to guides on VideoJug. In all its varied manifestations, it cannot be ignored as an important channel within a brand's digital communication strategy.

i-level can help determine what role online video plays within your target audience’s current digital activities and how best to communicate with them. Sponsoring online shows, running pre-roll advertising or creating your own video content are just some of the options.

IPTV

 

 

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