Mobile

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Mobile has long been touted as the any time, any place medium. With over 13 million users a month downloading mobile content and accessing the mobile internet, the channel is definitely growing in importance. But where does it fit in the marketing mix?

i-level can help determine what the strategic role for mobile is within your digital communications. Should it be used to send relevant messages to a specific target audience or should you concentrate your efforts on tailoring content for mobile internet? What is the role for mobile search and how can mobile fit in with offline media activity? Should you build a WAP site? If so, what is its role and how does it generate traffic?

The answers to all of those questions vary from brand to brand. At i-level, we are able to provide you with a solution tailored to your needs. We can then implement these campaigns in a variety of ways such as mobile internet sites, sending SMS or MMS messages, sponsoring content or creating out-of-home experiences through Bluetooth.

Mobile

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Ali Teeman
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Mike Buckley
for media owner enquiries
Lorette Nettar
for press comment






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