Social media - Jam

Print

Social media encompasses far more than the popular social networking sites - MySpace, Bebo and Facebook. It represents an explosion of consumer power which has occurred in digital space, allowing people to have a voice, express themselves and connect with millions of others. Blog-posts, photo-uploads, forum-posts, chat-room conversations and user-generated reviews are just some examples of the millions of conversations and exchanges expressed on thousands of websites.

Over 25 million people a month network socially on the web. That's over half the UK population. These websites and conversations carry the weight of millions of personal recommendations, opinions and grievances. All these conversations present a huge opportunity for brands to understand and get closer to their customers. i-level's social media unit, Jam, can help you join in by

Listening

We monitor and analyse these conversations to work out what people are saying, who's saying it, where they are and how much influence they have.

Learning

We research and gain insight from the largest and most honest focus groups represented on the web, identifing which people you should speak to and what they want.

Thinking

We work out the best way to interact with your audience. Should you participate and how? Most importantly, what exactly are we trying to achieve through doing it?

Activating

We bring these ideas to life through widgets, competitions, blogs, videos, pages, podcasts, games, petitions, groups, pantomimes, gadgets, chats, quizzes, skins, advice, debates or robots. Anything is possible.

Evaluating

We analyse results. Was there any value in making 500 friends on goth.net (that's a social network for Goths by the way). What did we achieve? Did the state of the market change? Do goths like your brand more?

Read A Talkative Pair of Trainers, The Leveller March 2008

Jam

Contact Us

Ali Teeman
for new business enquiries
Lorette Nettar
for press comment

 






Related Articles