Mass-marketing emerged to deal with distance - to bring products from a marketing department in one city to small towns in Idaho and Italy.

Resource Centre

Andrew-Walmsley

A downturn is no time to compensate

Last week's Bellwether report, the IPA's quarterly survey of marketing budgets, makes pretty depressing reading, with 'the rate of decline gathering to a pace not seen since budgets were hit in the immediate aftermath of the 9/11 terrorist attacks'.

ugc revolution

Opening up of the Social Web

NMA's Luan Goldie talks to Alex Miller, head of i-level' social media unit Jam about the opening up of the social web, following recent initiatives from Google, MySpace and Facebook.

18

The July Leveller

Game on
The rating game continues to rage on as the gaming world is called upon to rate their games according to BBFC regulations.