Morphing Websites

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01/07/08

A website totally dedicated to the individual could be around the corner as researchers at MIT’s Sloan School of Management have developed website analysis systems which construct algorithms based on a user’s interaction on a website.  The new technology looks at click trends rather than the Amazon model of cookie or page impression analysis.  According to those trends, a site can have pre-manufactured content uploaded that factors in “likes” and “dislikes”.  Allowing companies, in the future, to generate content and advertising which is totally dedicated to the viewer.

To read the full article published by MIT click here.

Generic web/Morphing web