UK breaks £2 billion barrier for internet advertising expenditure IAB/PwC report for 2006

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IAB/PwC

29/03/2007

In 2006, £2 billion was spent online by advertisers targeting the 31 million people (GfK NOP) connected to the internet. The growth has increased the internet’s share of all advertising revenues to 11.4% up from 7.8% in 2005.

The figures are from the bi-annual online advertising spend study by the Interactive Advertising Bureau (IAB) and carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC).

The report showed that advertising across all traditional media combined fell by £466.1 million year-on-year, a 2.9% decline. However, with the increase in online advertising spend, the entire market grew by 1.1%. In the second half of 2006, online advertising experienced its highest market share ever reported when expenditure topped £1 billion, a 12.4% share of total UK advertising.

www.iabuk.net/