The rise of the single influential woman

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01/02/2008

Women in the 18-24 age group now make key decisions when purchasing consumer electronics, according to a recent study. More than 90% of women in this category made these decisions in 2008 compared to 69% in 1998. This mirrored improvements in tertiary education, and increased access to the internet for women over the age of 50.

Source: Vertis Communications