Digital: AA backs Yahoo! Answers section
Marketing
28/03/2007
The AA is to sponsor the automotive section of Yahoo! Answers in one of the biggest partnership deals secured by the social search engine.
The tie, brokered by i-level, will see the breakdown cover specialist supply a team of experts to answer questions posed by internet users.
The AA will also sponsor Yahoo!'s relaunched weather channel, targeting users with dynamic ads containing motoring advice that changes according to the prevailing conditions.
In addition, the AA has created a downloadable widget that provides consumers with a weather service which links through to a route planner on its website.
Separately, the AA is to sponsor the breakdown section of the relaunched Auto-trader website.
Related Articles
- Social media
- AA drives both ways up the digital highway
- Only a sailor can recruit a sailor
- 32 million drug-related questions and answers on MSN Messenger
- Bloggers' views on blades powers Gillette
- The buzz of Bond
- Social networks drop their walls
- Branded apps on Facebook fail to attract users
- Bebo offers targeted media in wake of takeover by AOL
Delicious
Digg
reddit
Facebook
StumbleUpon