Of grooves, keitais and Shibuya

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01/01/2008

As European women shopped online in a pre-Christmas binge, their Japanese counterparts did it virtually with their grooves (currency) at Chipuya Town on their Keitais (mobile phones). Chipuya is a virtual world modelled on the Japanese shopping district Shibuya. The Flash-based site which has been in beta form since the summer has attracted a string of advertisers with billboards selling for US$4000. Avatars can be dressed and accessorized as creatively as you choose.

 

Read Wireless Watch Japan report