Jay Kay flexes digital muscle

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01/01/2008

Jamiroquai, the disco, funk and soul band have definitely figured out digital marketing. Via their new site, expert viral promotion enables news and calendar items to be emailed to fans and syndicated via RSS feeds. Regularly rotated YouTube embedded videos can be hosted on fans’ own social networking pages.  Easy-to-use, DIY fan merchandise can also be made via Flickr. And a Last FM link button and guide explain how fans can listen to Jamiroquai all day long.

Read reviews of the new site

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