Americans buy British
01/11/2007
With the popularity of British newspapers growing rapidly across the Atlantic, the Guardian has launched a dedicated US online version. Staffed by an editorial team of eight, it aims to meet strong demand from readers there for the British take on the American news. Multimedia content will be delivered by the Guardian’s “in-house” team showcasing “the best Guardian journalism and story-telling in all its forms”. Launch advertisers included Intel, Vodafone, ITV1, EF Tours and the Bank of Scotland.
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