Who will be shopping online?

Print

01/11/2007

According to research by Generator, i-level’s sister company, online retailers would do well to target the 25-44 year old market this Christmas as they are most likely to be shopping online. Generator gathered information through its “Interactive Nation” research tool, from 3,000 participants; in a study which also examined typical consumer activity online.

Source: InteractiveNation, 2007

www.consultgenerator.com