China search engine, Baidu steps forward into multimedia

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01/10/2007

China’s largest search engine, Baidu, has launched a new video advertising program to further strengthen its dominant position in the world’s second largest internet market. Baidu TV, the result of a partnership between Baidu and Ads it! Media Corporation, will provide advertisers access to approximately 160,000 China-based websites participating in the Baidu Union program. Baidu was founded by Robin Li, who originally worked for an internet search engine company partly owned by Disney. Baidu has a market value of US$3 billion and is the fourth most-visited site in the world.

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