Sniff out a scent on your mobile

Print

01/09/2007

Gone are the days when choosing a fragrance involved first getting a whiff of it as a beautiful woman walked by. You can now be enticed to buy a scent via your mobile. Calvin Klein is promoting their ckIN2U fragrance via a dedicated WAP site. Incentives include  free wallpaper downloads and an iPod as a possible winning prize (if a free sample is requested). Data from interested parties will be used for further scent-pushing purposes.