Diddy's digital recruitment drive

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01/08/2007

In a first for the celebrity job market, rapper and RnB singer P. Diddy has gone straight to where he knows he’ll find his fan-base to recruit a PA—YouTube. Showing he means business, P. Diddy sits behind a desk in an office inviting fans to send in video applications via YouTube. He cites “knowing how to read” and a college degree as prerequisites. Respondents have even included a few MBAs in suits.