South Korean search solution

Print

01/08/2007

Ask a South Korean for directions and they’d be really keen to help. The only problem is, you wouldn’t understand them. Similarly, Google hasn’t solved the search needs of South Koreans as there just isn’t enough Korean-language text available on the internet. Capitalizing on this, Naver.com, a local search engine, has attracted 16 million users daily. User-generated answers range from one-sentence replies to academic essays.