Strong growth in US and UK online advertising revenue

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01/08/2007

Although total UK online advertising revenue, at $2.65 billion (£1.3 billion), was well below the US total of $17 billion, it represented an eight-fold increase between 2001 and 2005. The top revenue generating sites by genre in the US were email, community, national news and search engines. In the UK the most popular online activities were email, looking up information, travel planning, looking up listings and listening to music.

 Source: Ofcom/IAB Price WaterhouseCoopers