UK is Europe's biggest spender

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01/07/2007

The UK leads Europe by a long shot when it comes to online marketing, according to a study produced for the IAB by PricewaterhouseCoopers. Of the €8 billion digital adspend, 39%  across the EU was spent in the UK last year, according to the figures, revealed at the IAB Europe’s Interact conference in Brussels.

Germany was the second biggest spender, with 22% of the total spend, followed by France, the Netherlands and Italy.  Meanwhile, according to another PwC forecast, UK online advertising is set to hit £4.5bn by 2011, making up almost 30% of all media spend. Globally, the report predicts that internet spend will rise to £37bn by the same year, a growth of 18.3% annually.