Google undefeated by guerilla tactics

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01/07/2007

Despite the efforts of the smaller search engines, Yahoo! and Ask, the UK market continues to be impenetrable with Google representing 78.25% of the market. Ask’s guerrilla marketing campaign urged people to “Stop the Online Information Monopoly”. Its share of the market actually fell to 4.97% in May from 5.07% in the same period last year, despite the “revolutionary” campaign.

 

Source: Hitwise UK, May 2007