The rise of the silver surfer

Print

01/07/2007

Brands targeting the more mature consumer would do well not to overlook the online market. Of the UK population there are twice as many over-60s online as there are 16 to 19-year-olds. So don’t underestimate the power of the
silver-surfer.

 

Source: www.interactivenation.com, May 2007

 

chart3