To find out about the latest developments in digital media, and our comments and insights into the marketplace, read our monthly newsletter.
News
YouTube thinks local, acts global
While turning YouTube global, Google is actually making it really local.
UK is Europe's biggest spender
The UK leads Europe by a long shot when it comes to online marketing, according to a study produced for the IAB by PricewaterhouseCoopers. Of the €8 billion digital adspend, 39% across the EU was spent in the UK last year, according to the figures, revealed at the IAB Europe’s Interact conference in Brussels.
Microsoft gets touchy-feely
As Apple continues to milk the iPod for all it is worth, arch-rival Microsoft has unveiled its own vision of the future.
Will iPhone live up to its promise?
As The Leveller went to press, Apple’s iPhone was due to go on sale in the US.
Comment
It's not about blogs, but trialogues
There has been a lot of talk recently about brands now needing to work harder to engage with customers. An acknowledgement that talking ‘at’ them is no longer enough, that you can no longer tell them what to think or feel about your brand. They want to decide for themselves. That talking to them, ideally one-on-one, is the best way of engaging their attention and the real secret to get them thinking about brands and, ultimately, consuming products. Even more positively, consumers should say what they think, creating ‘dialogue’.
Bitesize
Arise Sir John
Advertising has a new knight in shining armour. John Hegarty, who co-founded the agency Bartle Bogle Hegarty (along with i-level’s very own non-executive chairman John Bartle, CBE) was granted a knighthood in the Queen’s Birthday Honours.
Google targets the Young Ones
It used to be free copies of the Guardian and packets of condoms.
Machu Pichu in the new7?
Competition is hotting up between the world’s most high profile landmarks, as a global audience votes online for the new Seven Wonders of the World.
Rome made real
Ancient Rome has been reborn – via a virtual reality tour available to tourists on satellite-guided handsets.
Book at pod-time
Forget Crazy Frog ringtones; downloads are getting more highbrow, with a set of literary classics set to become available to the iPod generation.
A Suitable IT Boy
Indian mothers are turning to web sites to arrange advantageous marriages according to the BBC.
The Numbers Page
The rise of the silver surfer
Brands targeting the more mature consumer would do well not to overlook the online market.
Google undefeated by guerilla tactics
Despite the efforts of the smaller search engines, Yahoo! and Ask, the UK market continues to be impenetrable with Google representing 78.25% of the market.
All about podcasts....
While Ricky Gervais and Chris Moyles might continue to hold sway as top podcast downloads, Gordon Ramsay and Doctor Who are not far behind.