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News
In-game advertising implementation made easy
here is further joy for the gaming industry following the success of Halo 3 which made an estimated US$170 million within the first 24 hours of going on sale.
China search engine, Baidu steps forward into multimedia
China’s largest search engine, Baidu, has launched a new video advertising program to further strengthen its dominant position in the world’s second largest internet market.
BBC in unique cross-platform move
Multi-tasking children in the UK are now able to watch CBBC on TV and interact with it on their PCs at the same time, initially on a Saturday morning program, TMi, according to New Media Age.
Google explores UK mobile markets
Google plans to move into the UK wireless market, according to a Guardian report, following recent moves by Ofcom to take back some of the phone spectrum that Vodafone and O2 have been using.
Comment
How far is perception reality
Companies spend millions every year promoting their brands. They create intricate communications campaigns that inform consumers about their “points of difference”, “unique value propositions” and anything else to make them stand out and appeal.
Bitesize
Could Smileys possibly be 25 years old?
Want your picture taken, then grin, smile or else !!!
If you like looking solemn, glum and bad-tempered in your photos then Sony’s latest sleek, sexy, touchscreen Cybershot cameras are not for you. Using face-detection technology, the cameras can be programmed to only snap a high-definition picture if the selected subject smiles, according to a Reuters report.
US site rises and falls with Brand Beckham
Traditional advertising has always used famous personalities to sell anything from perfume to cars. And Brand Beckham has made a huge difference to digital brand building around the world.
Social networking for the rich and beautiful
There have always been exclusive members-only nightclubs which only the posh can go to.
Cheese-watching, the latest sport
Fancy logging on to a website just to watch a block of cheddar mature?
Holly Connection
On the streets of Jakarta, the wired-up youngsters sporting MP3 players aren’t getting down to 50 Cent, Kanye West or even Indonesian pop icon, Reza.
Malaysian Medley mash-up
An Indonesian movie-maker, Shambala Pictures, and Malaysian digital firm, Broadway Digital have hooked up to release the first ever Asian film on IPTV at the same time as it premiered in cinemas.
The Numbers Page
Top Premier League websites
Liverpool FC has held its position as the most popular Premier League club on the web for two years. It has only once slipped behind Manchester United.
Consumers vote for broadband value-added services
The market for consumer broadband value-added services globally grew by 81% in 2006 accounting for £8 billion in revenues.
How popular is the internet with affluent households?
In a global study of internet users, based on household income by Nielsen//NetRatings, a quarter of Britons online are from households with a £50K+ annual income.