The Leveller

June 2007

To find out about the latest developments in digital media, and our comments and insights into the marketplace, read our monthly newsletter.

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News

Can Brown be more web-savvy than Blair?

As Gordon Brown prepares to take over as Prime Minister, early signs suggest he may be more digitally savvy than his predecessor.

....and back new internet TV site Joost

Networks such as CBS and MTV owner Viacom are also confronting their fears head-on by investing in Joost, a new site set up by Skype founders Niklas Zenstromm and Janus Friis.

US broadcasters finally get into bed with digital....

Over in the US, the big TV networks are starting to take advantage of the power of the internet, rather than cowering from the likes of YouTube.

Feeding frenzy in online ad world

It’s been talked about forever, but finally it’s here; consolidation seems to be the name of the game this summer as the big players tussle to get a slice of the burgeoning web video market.

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Comment

e-Chuggers should know I like my tea with two sugars

We know you should never give money to a high street Chugger (charity mugger). It takes 13 months before your donation reaches the charity coffers, for the first year you are paying these people's wages. So donate online;  together with a tax advantage, it ensures it is financially beneficial for charities and those who need it.

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Bitesize

Phone that gets you tingling

Imagine if a mobile could transmit a tingling feeling down your spine when a friend calls.

Fans get on the ball

Fantasy football reaches another level with the launch of myfootballclub.co.uk. In this latest example of the phenomenon of ‘team buying’, where consumers club together to buy items online, the site aims to enable fans to buy a professional league football club.

Love is....a banner ad

We can get positive feelings about a brand from a banner ad even if we’re not concentrating, according to a new study.

Mind games

t’s the stuff of science fiction; computer games controlled directly by the user’s brain.

Give the dog a phone

We’ve heard of keeping tabs of your kids via mobiles, but now it seems you can check on your pets too.

Take the Yahoo! green pledge

Yahoo! has nailed its colours to the environmental mast with an online education programme at http://green.yahoo.com.

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The Numbers Page

European users dominate Second Life

Approximately 1.3 million people worldwide logged-in to virtual world Second Life in March 2007, marking an increase of 46% on January 2007, according to comScore.

Mobile Phone Revolution

Recent research shows how consumers use their mobile phones as entertainment centres for music, videos and games. 

MySpace and Bebo receive 67% of social networking visits

While MySpace maintained a slight lead of less than 1%  over Bebo in April 2007, Bebo looks set to overtake its rival in May having consistently ranked No.1 in the first three weeks of May according to Hitwise.