Love is....a banner ad

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01/06/2007

We can get positive feelings about a brand from a banner ad even if we’re not concentrating, according to a new study. The Journal of Consumer Research reports that while most ads are viewed while the user’s attention is elsewhere – like waiting for a site to load or reading a news story – repeated subconscious exposure makes the user familiar with the branding, consequently ‘endearing’ brands to them.