Fans get on the ball

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01/06/2007

Fantasy football reaches another level with the launch of myfootballclub.co.uk. In this latest example of the phenomenon of ‘team buying’, where consumers club together to buy items online, the site aims to enable fans to buy a professional league football club. Fans can register for free, but commit to paying £35 once 50,000 people have registered. They vote for the club they’d most like to buy, and if all comes to fruition will have a say in the management of the chosen club.

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