Rare pickings

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01/05/2007

For those who want unique luxury: www.20ltd.com is a new online retailer that sells no more than 20 exclusive items at a time. Tapping into the concept of ‘planned scarcity’, luxury items on sale have included a £4,000 Pucci rug, a Bill Amberg briefcase for £2,995 and Buccellati pendants for over £3,000. Backed by private investment, 20ltd hopes to reach a global audience; the site’s languages include Russian and Japanese.

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