Mexican beer targets East Coast web users

Print

01/03/2008

Attempting to capture a larger segment of the US market, Mexican beer makers, Pacifico have launched videos on their website around the theme of adventure sports and discovery. US sales of Pacifico are currently concentrated in the West Coast. Pursuits labelled as “actividades de Pacifico,” which include bottle-cap checkers games, pepper-eating contests and something called an “iguana slalom” are part of the campaign. One video suggests this: “Open swim in the morning. Pacifico lessons in the afternoon.”

Read New York Times report

pic