Over 50s are keen social networkers

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01/03/2008

The gap between younger and older users of social media sites is closing according to a recent Hitwise report. Visitors aged over 55 who visited social networking sites increased from 9.3% to 15.3% between October 2006 and October 2007. Demand from older users has resulted in dedicated networks such as Saga Zone which has attracted 13,000 members.

Source: Hitwise, January 2008