Does online advertising lack creativity?
April 2007
In this month’s podcast, we hear Elliot Moss, Managing Director of 26-year old communications agency Leagas Delaney and Simon Lloyd, senior Creative at 6-year old digital agency Glue debate the question “does online advertising lack creativity?”
Simon feels that earlier involvement by digital creatives allows greater collaboration, planning and ultimately a truly integrated idea for clients. Elliot is convinced more creatives will aspire to have their work appear in a digital medium “since it’s where the money is”.
Both agree that the industry is heading towards a new wave of creatives – not here yet!
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