Who’s looking at your YouTube?

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01/04/2008

Want to know who viewed your latest ad on YouTube, where and when? It's now possible, as the Google-owned site has added a range of new analytic features that let content owners access this kind of data. Previously, it reported only the raw number of views of a clip, together with a shortlist of top traffic sources. One advantage will be that marketers can now analyse data to link specific events - such as a TV appearance, article or blog - to a spike in YouTube viewings. They can also find out which geographical regions viewed their content most, enabling better planning for future campaigns.