Resource Centre
Opinion - Master the art of eavesdropping
There is a research group out there that is so big, it won't fit into the biggest viewing room. It isn't bothered about what you think, so it doesn't flatter you or attempt to double-guess you, and you don't need to feed it crisps and Coke, or travel to Watford to watch it.
Digital media are mostly regarded in terms of their capacity for carrying our messages - the £2.8bn that is spent on online media and the thousands of websites that this funds are a direct product of this.
But for all the effort that goes into advertising on the internet, a tiny fraction goes into using it as a research tool - perhaps a reflection of the fact that as marketers we are often better at talking,
than we are at listening.
UGC Revolution
In this month's podcast, i-level's Tom Dunn discusses the impact of user-generated content on the online travel business with STA Travel's Celia Pronto, TripAdvisor's Martin Verdon Roe and World Reviewer's James Dunford-Wood.
The April Leveller
Internet-wise parents
Ofcom has suggested that parents should become more internet savvy and find out how social-networking works in order to give their children sound advice.