Industry Stats

ORP'S

 DateSource
Total Universe (7+) (000's)59,001Jan 08TGI + Youth TGI
Total Internet Universe (7+) (000's)45,166Jan 08TGI + Youth TGI
Total Adult Universe - 15+ (000's)48,441Jan 08TGI
Adult Internet Universe - 15+ (000's)35,196Jan 08TGI
Total Youth Universe 7-14 (000's)10,560Jan 08Youth TGI
Youth Internet Universe 7-14 (000's)9.970Jan 08Youth TGI

Internet use

 DateSource
UK active monthly internet universe (15+)30.711 millionJan 08BMRB Internet Monitor
UK active monthly internet universe (female)14.7 millionJan 08BMRB Internet Monitor
UK active monthly internet users (male)15.98 millionJan 08BMRB Internet monitor
AB9.542 millionJan 08BMRB Internet monitor
C110.16 millionJan 08BMRB Internet monitor
C2DE10.95 millionJan 08BMRB Internet monitor
Average Pages Per Visitor Per Day155.4 millionJun 07Comscore
Average Usage Days Per Visitor Per Month21.8 millionJun 07Comscore
Average number of sites visited per month32 millionJan 08BMRB Internet monitor
Average Daily Visitors23 millionJun 07Comscore
Male/female split52/48Jan 08BMRB Internet monitor
% of UK Consumers who use VoIP or IPTV0.40%Nov 06Ofcom

Internet advertising

 DateSource
Total UK online advertising spend (First Half 2006)£1.3 billionOct 07IAB
Total UK online advertising spend (2006)£2.016 billionOct 07IAB
Total UK online advertising spend (2005)£1.4 billionOct 07IAB
Internet advertising growth year on year (Jan-June2007/Jan-June2006)41.3%Oct 07IAB
Share of total advertising spend14.7%Oct 07IAB

e-commerce

 DateSource
Internet users who have bought online in the last 6 months65%Jan 08BMRB Internet monitor
Amount Spent Online in Last 6 Months per User£601Jan 08BMRB Internet monitor
Users who believe using credit cards online is ‘safe’67%Jan 08BMRB Internet monitor

Top 10 Sites (UK) in Terms of Unique visitors

 DateSource
Google Sites29,349 millionFeb 08Comscore
MSN - Microsoft Sites27,601 millionFeb 08Comscore
eBay21,022 millionFeb 08Comscore
Yahoo! Sites20,614 millionFeb 08Comscore
BBC Sites18,194 millionFeb 08Comscore
Amazon sites12,738 millionFeb 08Comscore
Wikkipedia Sites13,180 millionFeb 08Comscore
Ask Network13,738 millionFeb 08Comscore
Fox Interactive Media11,412 millionFeb 08Comscore
Facebook12,957 millionFeb 08Comscore

Top Types of Sites Visited

 DateSource
A site where you can buy a product or a service20.46 millionJan 08BMRB Internet Monitor
Map/Direction Site17.82 millionJan 08BMRB Internet Monitor
Local Info Services15.97 millionJan 08BMRB Internet Monitor
Weather Sites11.97 millionJan 08BMRB Internet Monitor
Local Government/council13.01 millionJune 07BMRB Internet Monitor
Price Comparison Sites11.59 millionJan 08BMRB Internet Monitor
Education Sites11.58 millionJan 08BMRB Internet Monitor
Auction Sites11.45 millionJan 08BMRB Internet Monitor
Music Sites11.32 millionJan 08BMRB Internet Monitor
Online News Sites10.37 millionJune 07BMRB Internet Monitor

Mobile media

 DateSource
New Years Day Texts Send in UK133 millionJan 06MMA
Global Mobile Phone Customers1.8 billionJan 06MMA
WAP Pages Viewed per day58 millionJan 06MMA
Number of Text Messages Sent per month2.75 billionNov-05MMA

Digital TV

 DateSource
Percentage of UK homes with Digital Television85.1%Jan 08Ofcom
Number of BSkyB Subscribers8.6 millionJun-07BSkyB
Number of UK Homes with Freeview10.3 millionJan 08Ofcom

UK Demographics

 DateSource
UK population (total)74.5 millionJan 08TGI
England population67.84 millionJan 08TGI
Scotland population4.21 millionJan 08TGI
Wales population2.46 millionJan 08TGI
Number of UK Households48.44 millionJan 08TGI

Activities on the Web

 DateSource
Using e-mail27.033 millionJan 08BMRB Internet Monitor
Sourcing Info on Activities/Interests22.90 millionJan 08BMRB Internet Monitor
Making Travel Plans16.86 millionJan 08BMRB Internet Monitor
Looking at Cinema/Theatre/Concert Listings15.62 millionJan 08BMRB Internet Monitor
Listening to Music13.47 millionJan 08BMRB Internet Monitor
Looking at Job Opportunities12.05 millionJan 08BMRB Internet Monitor
Looking at User Generated Content10.31 millionJan 08BMRB Internet Monitor
Downloading Music (whether paid or free)9.63 millionJan 08BMRB Internet Monitor
Instant Messaging10.89 millionJan 08BMRB Internet Monitor
To watch video clips11.45 millionJan 08BMRB Internet Monitor
To listen to a radio station9.81 millionJun 07BMRB Internet Monitor

Broadband

 DateSource
% Broadband users of the total audience90%Jan 08BMRB Internet monitor
% Broadband users with 8 mbps or more connection speed17%Jan 08BMRB Internet monitor
% Broadband users connected via wireless in last month51%Jan 08BMRB Internet monitor

Frequency of Using the Internet

 DateSource
Every Day63%Jan 08BMRB Internet monitor
Most Days16%Jan 08BMRB Internet monitor
2-3 times a week13%Jan 08BMRB Internet monitor
About once a week4%Jan 08BMRB Internet monitor

Formats

 DateSource
Paid-for Search % of Online Spend (Jan-Jun 2007)57.1%Oct 07IAB
Paid-for Search (Amount spent) (Jan-Jun 2007)£762.3 millionOct 07IAB
Display % of Online Spend (Jan-Jun 2007)21.5%Oct 07IAB
Display growth (Amount spent) (Jan-Jun 2007)£287 millionOct 07IAB
Online Classifieds % of Online Spend (Jan-Jun 2007)20.8%Oct 07IAB
Online Classifieds (Amount Spent) (Jan-Jun 2007)£277.7 millionOct 07IAB
Solus email (Jan-Jun 2007)0.6%Oct 07econsultancy

Top 10 Gaining UK Queries

 DateSource
Jewsons Jan 08Google Zeitgeist
Zoom airlines Jan 08Google Zeitgeist
Orange Jan 08Google Zeitgeist
Virgin Jan 08Google Zeitgeist
NHS careers Jan 08Google Zeitgeist
Jimmy Choo Jan 08Google Zeitgeist
M and M Direct Jan 08Google Zeitgeist
iplayer Jan 08Google Zeitgeist
Sham el Sheikh Jan 08Google Zeitgeist
divorce Jan 08Google Zeitgeist