Industry Stats

ORP'S

 DateSource
Total Universe (7+) (000's)59,001Jan 08TGI + Youth TGI
Total Internet Universe (7+) (000's)45,166Jan 08TGI + Youth TGI
Total Adult Universe - 15+ (000's)48,441Jan 08TGI
Adult Internet Universe - 15+ (000's)35,196Jan 08TGI
Total Youth Universe 7-14 (000's)10,560Jan 08Youth TGI
Youth Internet Universe 7-14 (000's)9.970Jan 08Youth TGI

Internet use

 DateSource
UK active monthly internet universe (15+)39.5 millionJan 09Nielsen-Online
% of UK Consumers who use VoIP or IPTV6.9%Sep 08Ofcom
Domains visited per person per month80Jan 09Nielsen-Online

Internet advertising

 DateSource
Total UK online advertising spend (2008)£2.6 billionJul 08eMarketer.com
Total UK online advertising spend (2007)£2.16 billionDec 08IAB
Total UK online advertising spend (2006)£2.01 billionDec 07IAB
Total UK online advertising spend (2005)£1.4 billionDec 06IAB
Internet advertising growth year on year (H1 2007/H1 2008)21%Dec 08IAB
Share of total advertising spend18.7%Dec 08IAB

Top 10 Sites (UK, Sep 2008) in Terms of Unique visitors (000's)

 VisitorsDateSource
Google Sites31,769Sep 08Comscore
MSN Sites28,828Sep 08Comscore
Yahoo! Sites21,015Sep 08Comscore
eBay19,769Sep 08Comscore
Facebook18,410Sep 08Comscore
BBC Sites18,181Sep 08Comscore
AOL LLC16,793Sep 08Comscore
Wikipedia13,641Sep 08Comscore
Ask Network13,565Sep 08Comscore
Amazon Site11,417Sep 08Comscore

Mobile media

 DateSource
New Years Day Texts Send in UK212 millionJan 09MDA
Global Mobile Phone Customers1.18 billionNov 08MDA
Number of Text Messages per month6.7 billionSep 08MDA
Number of internet mobile users16.9 millionSep 08MDA
Number of MMS sent per month44.4 millionSep 08MDA

Digital TV

 DateSource
Percentage of UK homes with Digital Television85.1%Jan 08Ofcom
Number of BSkyB Subscribers8.6 millionJun-07BSkyB
Number of UK Homes with Freeview10.3 millionJan 08Ofcom

UK Demographics

 DateSource
UK population (total)60.5 millionJan 08TGI
England population50.7 millionJan 08TGI
Scotland population4.21 millionJan 08TGI
Wales population2.46 millionJan 08TGI
Number of UK Households26.62 millionJan 08TGI

Formats

 DateSource
Paid-for Search % of Online Spend (Jun-Dec 2008)62.3%Dec 08IAB
Paid-for Search (Amount spent) (Jun-Dec 2008)£848 millionDec 08IAB
Display % of Online Spend (Jun- Dec 2008)23.6%Dec 08IAB
Display growth (Amount spent) (Jun-Dec 2008)£293 millionDec 08IAB
Online Classifieds % of Online Spend (Jun-Dec 2008)20.8%Dec 08IAB
Online Classifieds (Amount Spent) (Jun-Dec 2008)£312.4 millionDec 08IAB
Solus email (Jan-Jun 2008)2.4Dec 08econsultancy

Top 10 Gaining UK Queries

 DateSource
iPlayer Jan 09Google Zeitgeist
Facebook Jan 09Google Zeitgeist
iPhone Jan 09Google Zeitgeist
YouTube Jan 09Google Zeitgeist
Yahoo mail Jan 09Google Zeitgeist
Large Hadron Collider Jan 09Google Zeitgeist
Obama Jan 09Google Zeitgeist
Friv Jan 09Google Zeitgeist
Jogos Jan 09Google Zeitgeist
Wiki Jan 09Google Zeitgeist