Opinion

Tom Dunn resize1

Good enough for YouTube?

Tom Dunn, Planning Associate

Saying that YouTube isn’t just videos of dogs on skateboards is almost as much of a cliché as a video of a dog on a skateboard. There are millions of videos relating to brands, which begs the question, do you know what your client looks like on YouTube?

01/07/2008

Date Title Publication
22/07/2008 A downturn is no time to compensate Marketing
15/07/2008 It's not paranoia they're out to get me Marketing
08/07/2008 UK can't opt out from a global reality Marketing
01/07/2008 Good enough for YouTube? The Leveller
01/07/2008 Is marketing still fit for purpose? Marketing
24/06/2008 Take five to realise mobile's potential Marketing
17/06/2008 Digital revolution knows no boundaries Marketing
10/06/2008 Community spirit is a virtual reality Marketing
03/06/2008 Make sure you're always in luck Marketing
27/05/2008 Digital sends 'campaigns' into retreat Marketing
13/05/2008 The Darwinian approach to the web Marketing
07/05/2008 The whys and wherefores of Web 3.0 Marketing
01/05/2008 Focus on ... Google RulZ The Leveller
01/05/2008 Shock therapy in the Google economy The Leveller
29/04/2008 Master the art of eavesdropping Marketing
23/04/2008 Google auctions require fresh skill set Marketing
15/04/2008 No need to covet - bid strategically Marketing
08/04/2008 Online ad growth is part of bigger tale Marketing
01/04/2008 Are online ad exchanges about to come of age? The Leveller
01/04/2008 Web stores must complement brands Marketing
26/03/2008 Phorm and function fuel privacy fears Marketing
18/03/2008 Video games can teach us all a lesson Marketing
11/03/2008 Agencies dismiss search at their peril Marketing
04/03/2008 Best digital media deals are off-menu Marketing
01/03/2008 A talkative pair of trainers The Leveller
26/02/2008 Music trade should go with digital flow Marketing
19/02/2008 Everyone loves a freebie Marketing
12/02/2008 Search kills mystery but adds intrigue Marketing
01/02/2008 Focus on... superbowl strategy goes digital The Leveller
01/02/2008 RSS: breaking the barriers The Leveller
29/01/2008 Scene is set for global television expansion Marketing
22/01/2008 Lack of strategy is tactical error Marketing
15/01/2008 Microsites: approach with caution Marketing
01/01/2008 Looking ahead, looking back The Leveller
12/12/2007 Marketing's new age ushers in geeks Marketing
05/12/2007 Gradual gains add weight to mobile Marketing
01/12/2007 Focus on... warming to the Kindle The Leveller
01/12/2007 Will mobile internet boom - or bomb - in 2008? The Leveller
21/11/2007 Digital immigrants lost in translation Marketing
14/11/2007 Virtual potential loses corporate allure Marketing
07/11/2007 World Internet Day was worth missing Marketing
01/11/2007 Focus on... digitizing the planet's history The Leveller
01/11/2007 Music industry feels sign 'o' the times The Leveller
31/10/2007 Distance no object if brands go global Marketing
24/10/2007 Kids' virtual worlds are maturing nicely Marketing
17/10/2007 Google must strive to remain relevant Marketing
10/10/2007 Overtaking TV requires good planning Marketing
03/10/2007 Spend less, invest better online Marketing
01/10/2007 Focus on.... geeks network for real on Lunch 2.0 The Leveller
01/10/2007 How far is perception reality The Leveller
26/09/2007 End of Google rebates will benefit all Marketing
21/09/2007 Demographics' days are numbered Marketing
19/09/2007 Account for navigators not just searchers Marketing
15/09/2007 Online travel agents could help tourists more New Media Age
12/09/2007 Online travel sites can be true trialogue brands Marketing
05/09/2007 Google's YouTube ad fanfare has a hollow ring Marketing
01/09/2007 Consumers deserve ethical advertising The Leveller
01/09/2007 Focus on ..... creativity vs consumerism The Leveller
29/08/2007 All human life is there Marketing
22/08/2007 BBC iPlayer sparks net neutrality row Marketing
15/08/2007 My football club Marketing
08/08/2007 Social nuances hold sway in search Marketing
01/08/2007 An abundance of fish and butterflies The Leveller
01/08/2007 Focus on ... vinyl to digital and back again The Leveller
01/08/2007 Wed content to retail for web rewards Marketing
24/07/2007 There's more to search than Google Marketing
18/07/2007 There's no escaping online chuggers Marketing
11/07/2007 BBC iPlayer gets off to a crawling start Marketing
04/07/2007 Don't shout, no one will listen Marketing
01/07/2007 Focus on.....US politics goes down the YouTube The Leveller
01/07/2007 It's not about blogs, but trialogues The Leveller
30/06/2007 Digging deep just to stay in the race Marketing
27/06/2007 Social networks are here to stay Marketing
20/06/2007 Smart brands heed social impulse Marketing
13/06/2007 The trialogue has arrived Marketing
06/06/2007 Guard your domain or pay the price Marketing
01/06/2007 Focus on....it's a woman's web The Leveller
01/06/2007 e-Chuggers should know I like my tea with two sugars The Leveller
23/05/2007 Nothing's simple about UK-US divide Marketing
16/05/2007 The boom is back; the bust won't be Marketing
09/05/2007 Once-500lb ITV has lost weight Marketing
02/05/2007 I love it ... if only I could get it to work Marketing
01/05/2007 Focus on..internet vs press adspend The Leveller
01/05/2007 Significant Partners The Leveller
25/04/2007 Google must allay DoubleClick angst Marketing
18/04/2007 It's safe to count your digital chickens Marketing
11/04/2007 Web adspend is tip of the iceberg Marketing
04/04/2007 Jeeves must be spinning in his grave Marketing
01/04/2007 FOCUS ON..National Survey on digital growth The Leveller
01/04/2007 Looking out for love.. in digital space The Leveller
28/03/2007 Clicks are losing measure of the web Marketing
21/03/2007 Don't think of search in isolation Marketing
14/03/2007 Auntie is right to jump on YouTube Marketing
01/02/2007 DRM causing a storm in the music industry
09/01/2007 Digital's growing pains set to ease Marketing
20/12/2006 The year of consumer empowerment Marketing
24/01/2004 Digital potential mustn't be trivialised Marketing